Know thyself, then invest


Partner Insight: The team responsible for managing LGIM's Multi-Asset Targeted Return Fund discuss how they overcome a range of individual investment and behavioural biases in order to deliver a cash +5% return target

Watch the managers discuss their strategic approach to the MATR fund.


Diversity of thought is central to effective decision making, and as such it is an important argument for greater diversity in investment teams. It is not enough to just hire the right people, however; teams must also make the most of every person, which means ensuring all voices are heard. But that is easier said than done. Large groups are predisposed to a number of biases: authority bias, for instance, whereby decisions are overly impacted by senior individuals; or shared information bias, when more time is spent discussing topics with which the group is already familiar, encouraging a narrow focus and consensus views.

Musical chairs

To limit the risk of overemphasising the most senior views and biasing the team towards how those views are framed, we rotate the chair person at our weekly brainstorming meetings and encourage topics from across the team. For similar reasons, we also rotate who contributes to certain parts of our investment process. The agenda also changes to help combat anchor and adjustment problems, where the first item of the day tends to become overemphasised (the anchor) and insufficiently deviated from (the adjustment).

The folly of crowds

The benefit of group decision-making is often lauded as ‘the wisdom of crowds'. The average guess from a crowd of people for the number of jelly beans in a jar tends to be close to the correct number, even if many individual guesses are poor.

When it comes to investing, however, market pricing already reflects the average view of thousands of investors. Crowd-based decision-making within the team leads to very similar views and stops us from finding mispriced opportunities. With this in mind, we implement flexible, diverse and small (3-6 people) investment discussion groups that are likely to yield different perspectives on the issue in question.

More on Partner Insight

Cryptocurrency advertisements by firms such as, Coinbase, Luno or eToro have breached the UK’s Advertising Standards Association (ASA) guidelines over 86 times, a new study carried out by Crypto Head has revealed

Crypto ads breach UK guidelines over 44 times for 'misleading advertising'

Study from Crypto Head

clock 19 May 2022 • 2 min read
Partner insight: Adapting to a changing interest rate environment

Partner insight: Adapting to a changing interest rate environment

2022 has been a turbulent year but in terms of monetary policy, it has also been a fascinating one

clock 06 May 2022 • 1 min read
Partner insight: Tackling inflation - the fixed income view

Partner insight: Tackling inflation - the fixed income view

With real yields negative in many markets, where might you find the returns you need?

clock 03 May 2022 • 1 min read