Partner Insight: Advisers - want to feel closer to your clients?

Advising on philanthropy can help to build relationships

Gareth Jones
clock • 1 min read
Partner Insight: Advisers - want to feel closer to your clients?

Providing a holistic service has long been an important way for advisers to ensure client satisfaction. Now, with attitudes towards philanthropy changing, the need to provide advice on charitable giving is ever greater.

Indeed, a fifth of advisers responding to a recent survey by the Charities Aid Foundation (CAF) drew a direct link between giving philanthropy advice and winning new business. 

Furthermore, 56% said it provides an opportunity to get to know their clients better, and nearly half said it makes them feel closer to their clients.

A role for regulation?

One adviser that we interviewed as part of the research was clear about the benefits of advising on philanthropy, and even argued for regulation to encourage it.

"There are certain things from the regulator that say we now have to ask questions around a client's view on ESG," they said. "I think during inheritance tax planning or just in estate planning, there should be something in there on charitable giving."

They added: "The FCA remit is you have to understand your customer; you need to know what's important to them."

Advising the giving generation

Read the full research report to learn more about advising on philanthropy

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