Gosling's Grouse: The art of persuasion in investment

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In the past five to ten years, we have all become more familiar with behavioural economics, and the past few months has seen the launch of some funds using a strand of this through artificial intelligence (AI).

Time will tell whether AI-inspired funds are gimmicks or another useful investment tool, but the long-running systematic strategies have arguably been using some of these techniques for years. But this Grouse is not about AI or robots, as a number of people in the industry have covered it pretty well this year. This column is about the 'nudge' part of behavioural economics - as in the 'Nudge Unit', which dear old David Cameron set up as a slightly different way of changing society and measuring whether life is better for all of us. Gosling's Grouse: Introduction to debt More acc...

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