Gosling's Grouse: The art of persuasion in investment

In the past five to ten years, we have all become more familiar with behavioural economics, and the past few months has seen the launch of some funds using a strand of this through artificial intelligence (AI).

Time will tell whether AI-inspired funds are gimmicks or another useful investment tool, but the long-running systematic strategies have arguably been using some of these techniques for years. But this Grouse is not about AI or robots, as a number of people in the industry have covered it pretty well this year. This column is about the 'nudge' part of behavioural economics - as in the 'Nudge Unit', which dear old David Cameron set up as a slightly different way of changing society and measuring whether life is better for all of us. Gosling's Grouse: Introduction to debt More acc...