Gosling's Grouse: The art of persuasion in investment

clock • 2 min read

In the past five to ten years, we have all become more familiar with behavioural economics, and the past few months has seen the launch of some funds using a strand of this through artificial intelligence (AI).

Time will tell whether AI-inspired funds are gimmicks or another useful investment tool, but the long-running systematic strategies have arguably been using some of these techniques for years. But this Grouse is not about AI or robots, as a number of people in the industry have covered it pretty well this year. This column is about the 'nudge' part of behavioural economics - as in the 'Nudge Unit', which dear old David Cameron set up as a slightly different way of changing society and measuring whether life is better for all of us. Gosling's Grouse: Introduction to debt More acc...

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on UK

IMF warns Reeves faces 'difficult choices' to stick to fiscal sustainability
UK

IMF warns Reeves faces 'difficult choices' to stick to fiscal sustainability

BoE easing should continue

Linus Uhlig
clock 25 July 2025 • 2 min read
BoE data trialling underway following Ben Bernanke policymaking review
UK

BoE data trialling underway following Ben Bernanke policymaking review

Structural VAR models in progress

Eve Maddock-Jones
clock 22 July 2025 • 3 min read
UK government borrowing soars to second-highest level on record
UK

UK government borrowing soars to second-highest level on record

April-June borrowing was £57.8bn

Sorin Dojan
clock 22 July 2025 • 2 min read
Trustpilot