Standard Life Aberdeen-owned platform Parmenion has appointed Mark Steers to the newly-created position of chief distribution officer.
Steers, who will be responsible for developing and delivering Parmenion's distribution strategy, joins from NFU Mutual.
With more than 25 years' experience in financial services and wealth management, he has also held a number of senior distribution roles with AXA in the UK and internationally, including director of partnerships.
Parmenion CEO Martin Jennings said Steers would join the platform's executive team, "overseeing our distribution strategy and delivery", adding: "We have the ambition to grow our business materially over the next five years and Mark brings the experience, know-how and character to help achieve our demanding targets."
Steers said: "Parmenion has an excellent reputation backed up by a superb proposition and capability with ambitious growth plans. It is really exciting to be joining the team at this time as we move into the next phase of our development."
Parmenion said it had this year seen its assets under management pass the £6bn mark "on the back of a rising share of market inflows".
It is founder member of the STAR Steering Group, which met for its first meeting last month and declared an intention to "galvanise" the financial services sector into action on transfer times.