Avoiding the 'ethical' trap

Taking responsible investing more seriously

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Julia Dreblow of SRI Services
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Julia Dreblow of SRI Services

As with acquiring any new skill, an investor or fund manager's first steps in ethical, sustainable and responsible investment will likely be the most challenging, writes Julia Dreblow, founding director of SRI Services and Fund EcoMarket.

At times it may feel akin to landing in a parallel universe, but upon digging deeper, it will likely become apparent that this area is more grounded than most. One of the challenges of this field is its jargon, which has evolved over several decades and is often interpreted differently. Financial advisers, for example, typically refer to this entire area as 'ethical', fund managers generally prefer 'ESG' (environmental, social and governance) and others, including myself, prefer 'SRI' ('sustainable and responsible investment') as it points towards solutions.   The new frameworks, s...

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