Aberdeen falls out of top ten 'brand leaders' list

Suffered 11 consecutive quarters of outflows

Aberdeen Asset Management has lost its position as one of the top ten European asset management firms, as fund buyers were discouraged by the firm's 11 consecutive quarters of outflows.

According to the Financial Times, the firm was voted the 13th most popular brand by 1,000 fund selectors surveyed by Fund Buyer Focus. Interviewees were asked to name their top three fund management firms based on 10 brand attributes, including adaptability to market change, expertise and stability. Aberdeen, led by Martin Gilbert (pictured) has had a difficult year, suffering severe outflows due to the firm's dependance on emerging markets. It has also been demoted from the FTSE 100 into the FTSE 250 after its share price fell more than 40% over one year. As a result of the slowdo...