Four fund giants unite to launch D2C propositions

Four major fund houses have joined forces with technology provider IFDS to white-label enhanced online propositions for their existing direct customers ahead of RDR.

Schroders, Threadneedle, Jupiter and Henderson want to provide more tools for clients to manage their investments online so they have approached the technology provider together in order to share costs. However, once developed, the groups will white label the product with their own individual branding and each provider's version will only offer their own funds. One group said it is not trying to acquire more direct customers but enhance the services provided to its existing book. The aim is to communicate more frequently and in greater depth with existing clients in the hope they will...