Schroders Personal Wealth has hired Jessica Miller as its head of proposition and Claire Walsh as head of advice strategy.
Miller has joined from Hargreaves Lansdown where she spent seven years as lead investment proposition manager. Her responsibilities included leadership and the implementation of its investment proposition strategy.
Meanwhile, chartered financial adviser Walsh has joined from Schroders where she was personal finance director, working across communications, public affairs and business development.
She also has experience working at Aspect8, which is part of Benchmark Capital.
Schroders Personal Wealth, which launched in February this year, is a strategic partnership between Schroders and Lloyds Banking Group.
The partnership has combined Schroders' investment and wealth management expertise plus its technology capabilities with Lloyds' client base, multi-channel distribution and digital capabilities.
More than 500 Lloyds and Schroders employees transferred over to the new business, which currently offers its services to existing Lloyds Private Banking and Bank of Scotland Private Banking customers, but is set to be opened up to the wider UK market in the last quarter of 2019.
Schroders Personal Wealth chief commercial officer David Lawrence, who both new hires will report to, said he was "delighted" to further strengthen the team.
He said Miller has a "deep understanding" of client needs while Walsh has "first-hand knowledge" and experience of personal finance from both an adviser and client perspective.
"Both will help in the design of a fresh and transparent financial planning service at Schroders Personal Wealth, with our client relationships and needs at the heart of any advancement in our services," he added.
Last month Schroders Personal Wealth revealed it was looking to launch its own funds this year to use on an exclusive basis with its clients.