DeVere taps Columbia Threadneedle Investments for new equity fund

Targets firms with sustainable competitive advantage

DeVere has launched a new global equity fund to seek out companies with a sustainable competitive advantage under its dVAM brand.

The Global Equity Focus Strategy will be managed for dVAM by Columbia Threadneedle Investments. It will follow Porter's Five Forces to assess how a market supports durable competitive advantages. These Forces are the threat of new entrants, the threat of substitutes, the bargaining power of customers, the bargaining power of suppliers, and competitive rivalry. These can enable companies to sustain above-average growth, and high or improving returns on capital. deVere's Green dumps 'half of bitcoin holdings' over Christmas Nigel Green, deVere Group CEO, said: "We're extremely ple...