Communicating with integrity

GOSLING'S GROUSE

One of the big problems with this industry is it is not good at communicating despite the vast amounts of time, money and people thrown at the challenge.

Regulators tie product providers and advisers up in knots with what they can and cannot say, and compliance departments stifle what marketing and sales teams can say. Unfortunately, even though so much of the industry is about selling, being able to sell is not the same as being able to communicate clearly. In fact, selling is often easier if you do not really explain how things work and just stick with telling people what they want to hear. So, when one of the great communicators in the industry passes away it deserves to be noted. That man was Neil Mainland – you may have seen the n...