The role of public relations

This week's Investment Week Articulate page explains how PR can help to manage a company's reputatio...

This week's Investment Week Articulate page explains how PR can help to manage a company's reputation by encouraging a positive view of the organisation among those people it wishes to communicate with. If there's a subject you'd like to see explored on this page, please email: [email protected] Public relations (PR) is similar to alchemy in that most people have heard about it but can't explain exactly what it is - although educated guesses do abound. This malady persists within the industry as well, and each organisation seems to have a slightly different view as to what ...