Premier pursues white-label strategy

Premier Fund Managers builds business by launching white label funds and capitalises on power shift from manufacturing to distribution

Whatever the ramifications behind the publication of the FSA's Retail Distribution Review, one fund management group is certain which way the wind is blowing for intermediaries. According to Premier Fund Managers, the biggest trend in the industry at present is the shift in power from the manufacturers to the distributors of financial products. But rather than bemoaning this loss of control, Premier is building its business to capitalise on it, launching 18 white-label funds for intermediary firms in the past three years. Guildford-based Premier began as an IFA firm, which set up an inves...