Partner Content: CTI's Sagar: "There is a shifting narrative of what the true goal of investing is"

Hardeep Tawakley
clock • 1 min read
Partner Content: CTI's Sagar: "There is a shifting narrative of what the true goal of investing is"

Investors have seen a rapid move towards ESG over the last few years, but this is also changing the broader approach to investing ideas according to Columbia Threadneedle Investments fund manager Sonal Sagar.

Investing sustainably is high on the fund management agenda in 2021, with Morningstar stating globally inflows into ESG funds topped $178bn in Q1 this year; up from $38bn in Q1 2020.  

This approach to investing has evolved greatly in recent years as demand for strategies that achieve market-rate returns whilst simultaneously considering the positive environmental impact grows.

Threadneedle UK Sustainable Equity fund manager, Sonal Sagar, says that it is a "great thing" that the industry has been seeing a rapid move towards ESG investing over the last few years.

"Greater awareness for the environment, the social aspects and the desire to become more responsible custodians has resulted in a huge shift in the narrative of what the true goal of investing is," she notes.

Yet inconsistencies in terms of what sustainable/ESG investing comprises is creating instances of greenwashing and inconsistent disclosures, meaning fund managers like Sagar have to work harder to define their strategies - and responsibilities as sustainable asset managers. 

Click here to read the full interview and more about how fund managers are learning to stand out in a crowded ESG sector, in our latest Three Minutes With… digital guide.

More on Partner Insight

Partner Insight: AI Beneficiaries - Investing in Second-Order Effects

Partner Insight: AI Beneficiaries - Investing in Second-Order Effects

Counterpoint Global, Morgan Stanley Investment Management
clock 17 November 2025 • 1 min read
Partner Insight: Value Opportunities Beyond a Concentrated US Market

Partner Insight: Value Opportunities Beyond a Concentrated US Market

James Francken of Mondrian Investment Partners assesses value opportunities beyond the US

James Francken - Senior Portfolio Manager, Partner Mondrian Investment Partners
clock 20 October 2025 • 8 min read
Partner Insight: An end to EU Exceptionalism? What are the investment options?

Partner Insight: An end to EU Exceptionalism? What are the investment options?

Redwheel
clock 16 July 2025 • 1 min read
Trustpilot