Why unloved investments deserve more attention
'WYSIATI' behavioural phenomenon among investors
Dan Kemp of Morningstar Investment Management Europe
It is easy to buy well-loved investments. The US stockmarket, for example, offers companies such as Apple, Microsoft, Tesla, and Google parent Alphabet - all of which have well-known, well-loved products and well-known, well-loved stocks.
We might excuse investors for thinking the US stockmarket will only ever go up, given its performance in recent years. Yet, of course, that is not true. Buying these stocks today - or continuing to...
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