Fidelity appointment to Genesis EM trust highlights sector's drive for retail investors

Marketing for retail investors to play big role

Kathleen Gallagher
clock • 2 min read

The board of the Genesis Emerging Markets fund’s decision to appoint Fidelity International as the new investment manager is a proof point of trusts' increasing appetite to market to retail investors as their previously institutional buyers start to dissipate, commentators told Investment Week.

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