Dear Prudence

GOSLING'S GROUSE

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There has been much gnashing of teeth over the last few weeks about the future of Prudential, along the lines it is essentially dumping its British heritage as it seeks to be a truly global player - but does it matter?

It matters if you are a shareholder and you are being asked to stump up in the rights issue to buy AIA in Asia and this has brought Neptune’s Robin Geffen out to battle on the issue – and he is not a man to upset at the best of times. The rights issue and the price it will pay for the deal is one thing, but the broader issue is about the loss of another British institution and effectively the demise of The Man from the Pru. Of course The Man went years ago – actually over 20 years ago – along with a lot of those other old industrial branches of door-to-door insurance salesmen that see...

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