Exclusive… short-term performance matters more than long-term performance

The Bank of New York (BONY), which services 599 funds on behalf of 45 European clients with total as...

The Bank of New York (BONY), which services 599 funds on behalf of 45 European clients with total assets of $219.7bn, last week released the latest in its thought leadership reports The Battle for Sales - Brand v Performance. The report, based on interviews with the largest 100 retail fund managers in Europe by assets under management in 2005, reveals not surprisingly that performance is more important than brand. As Dan Pearce, managing director and head of client management at BONY, says: "It is clear that good performance is the key driver of success for retail fund managers in Europe....