Liontrust has agreed a three-year deal with Oxford United football club which will see it become the main sponsor of the League Two side.
The fund group, which reported a quarterly net outflow of £7m yesterday after what chief executive John Ions described as a "period of great uncertainty", will feature on the club's home and away shirts from the 2015/16 season onwards. The principal sponsor role will also see the asset manager support "a wide range of community initiatives" via the Oxford United Community Trust. Liontrust head of marketing and distribution strategy Simon Hildrey said: "We have [...
To continue reading this article...
Join Investment Week for free
Signup and gain exclusive members-only insights - all free of charge!
- Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
- Get ahead of regulatory and technological changes affecting fund management
- Important and breaking news stories selected by the editors delivered straight to your inbox each day
- Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
- Be the first to hear about our extensive events schedule and awards programmes
