Henderson Global Investors has rebranded in a bid to appeal to a wider global audience.
The group has ditched its multi-coloured ‘whirlwind’ symbol in favour of a new logo using a grey colour scheme. The move marks the first phase of a wider rebrand.
Henderson chief executive Andrew Formica said the group has increased its presence in international markets: “We now have a clear strategy to grow our global distribution capabilities and position the firm as a high-quality asset manager, offering first-rate products and services to a global audience.
"Our brand must reflect the trust, quality and delivery we promise.”
The rebrand follows Henderson's move to cut down the number of funds it inherited through the acquisitions of asset managers New Star and Gartmore.
