Aegon AM to rebrand as Kames Capital

Aegon has confirmed it will rebrand its UK asset management arm as Kames Capital later in the year as Investment Week exclusively revealed earlier this afternoon.

The rebrand is a bid to differentiate the UK business from its Dutch parent company and other operations in the UK and expand third party business. Kames Capital will replace the Aegon brand for the UK asset management division from 1 September. Andrew Fleming will continue to head up the business. He said: "We believe the clarity and distinctiveness of the new Kames Capital brand will allow us to accelerate our growth and build on the success we have achieved to date with our UK based expertise." In the US and Netherlands, Aegon focuses on life and pensions but in the UK business,...