Cat logo unifies the Isa's elements

The Cat standard would be taken seriously by the consumer if it was seen to be a common element, say...

The Cat standard would be taken seriously by the consumer if it was seen to be a common element, says Edward Vaizey At the end of last month, an unprecedented event took place. Eleven financial services companies, bitter rivals in the market place and more used to throwing bricks than bouquets at each other, came together in a consensus. In their own version of the Third Way, the 11 ((b2, Barclays, Direct Line, Equitable Life, Fidelity, Legal & General, Marks & Spencer, Royal Sun Alliance, Scottish Widows, Standard Life, Sun Bank and Virgin Direct) decided on a common logo for Cat-standar...