Apollo's Brann reveals IFA partnership plans as boutique triples AUM

Targeting ten partnerships

Natalie Kenway
clock • 2 min read

Founding partner and fund manager at Apollo Multi Asset Management, Steve Brann, has explained how the firm has tripled its assets under management (AUM) over three years by building partnerships with adviser firms, and launching a passives-only range, as well as taking on offshore mandates.

Brann said the business went through a difficult time when AUM bottomed at £100m three years ago, which led it to create more strategic partnerships with IFAs. "The multi-manager sector was very competitive and we were up against the big boys - money was flooding into Standard Life Investments' GARS [Global Absolute Return Strategies fund] at that point. "But those kinds of strategies have pretty much failed people in what they promised. We moved away from fund sales to concentrate on model portfolios and discretionary fund managers (DFMs). "We created joint ventures with key IFAs ...

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on UK

Spring Budget 24: Monitoring framework for Mansion House Compact announced
UK

Spring Budget 24: Monitoring framework for Mansion House Compact announced

Working with ABI to ‘finalise a framework’

Jonathan Stapleton
clock 06 March 2024 • 1 min read
Spring Budget 24: Chancellor 'remains committed' to pot for life reforms
UK

Spring Budget 24: Chancellor 'remains committed' to pot for life reforms

Undertake 'continued analysis and engagement'

Martin Richmond
clock 06 March 2024 • 1 min read
Friday Briefing: Budget Day looms
UK

Friday Briefing: Budget Day looms

Friday Briefing

Eve Maddock-Jones
clock 04 March 2024 • 3 min read
Trustpilot