EdRAM duo: Our ambitions to be the 'multi-niche player' in UK wholesale market

Launched 20 funds for UK investors

Edmond de Rothschild Asset Management UK's Charles Goodman and Daniel Lee talk about their historic brand, niche funds and its hopes for a 'slice of the pie' in a concentrated market.

In an already highly-saturated market, and one that is concentrated around a handful of big-name players, it is certainly no easy task trying to crack the UK wholesale sector. But this has not stopped a number of European and US providers targeting wealth managers, with the introduction of pensions freedoms offering a further incentive. One group looking to put itself on the map among UK wealth managers is Edmond de Rothschild Asset Management (EdRAM); a French active management house derived from the Paris line of the Rothschild family tree. It initially set up operations in the U...