Wraps take centre stage

wraps

Standard Life is due to launch a wrap this year and John Taylor, marketing director at the company, tells Investment Week how they define wraps and some of their plans for the platform

Fund supermarkets are reasonably well established in the UK marketplace but now providers are moving to the next level - the wrap proposition. This has done well in the Australian market and a number of participants believe it is the way ahead for the UK. Providers are now either launching wraps or developing such platforms out of their existing fund supermarkets. Providers predict that they could be advantageous to both investors and advisers, with benefits including automated reporting, possible cost savings for investors and the ability for advisers to build up future revenue streams th...