The world's shortest book

This week's Investment Week Articulate page explains why intermediary firms should not underestimate...

This week's Investment Week Articulate page explains why intermediary firms should not underestimate the importance of advertising, and how they should go about doing this. If there's a subject you'd like to see explored on this page, please email: [e-mail] Among the many candidates for world's shortest book, the one on IFA advertising would be towards the top of the shortlist. Less obviously the list would also include the book on advertising agency advertising. But they have an excuse - their work is their ad campaign, it is in the public domain and any sensible ...