Advice technology is playing a critical role in the development of new business models. One such com...
Advice technology is playing a critical role in the development of new business models. One such company is Fortitude Financial Planning Ltd. I ventured to rural Northamptonshire in search of Paul Herbert of Fortitude. I had heard how they were using IT solutions for their client advice and having such great success with it that they had aligned their business model to it. I went in search of the new model advisers. Fortitude services the needs of over 500 clients from their offices in Towcester. The three founding partners, all ex Mazars, set up the company in 2002 with the aim of buildin...
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