Gallery: What is the potential value of Premier League naming rights?

League scores own goal on failing to capitalise on branding deals, report reveals

clock • 1 min read

In the wake of a thrilling Premier League season, which saw Champions Manchester City keep Liverpool at bay with a single point, global advisory firm Duff & Phelps takes a look at the potential revenue in the naming rights of the division's 'Big 6'.

In the wake of a thrilling Premier League season, which saw champions Manchester City keep Liverpool at bay with a single point, global advisory firm Duff & Phelps takes a look at the potential revenue in the naming rights of the division's 'Big 6'.  In the US, NFL stadium naming rights income is a key contributor to franchise revenues, while in the Premier League, broadcasting revenues are more significant.  The average stadium naming rights value for the top six NFL teams by revenue is worth £8.9m per season, according to Duff & Phelps, which said it was "reasonable to assume that t...

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