The warning signs are flashing. Large chunks of the media and political leaders are using the cost-of-living crisis to not only sideline the drive towards net zero but to backtrack on existing commitments. Historically, public concern about the environment dips during a recession so there is a real risk that this negative messaging will lead the public to conclude that net zero is an expensive luxury that can wait. This perception needs to be challenged. The inflationary financial pressures we face are largely being created by a widespread resource crisis leading to food shortages an...
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