ASOS and Boohoo among firms investigated over greenwashing claims

Questioning green credentials

clock • 4 min read
Government watchdog examining the retailers' sustainability claims
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Government watchdog examining the retailers' sustainability claims

Fashion retailers ASOS and Boohoo are being investigated by the Competition and Markets Authority over their ‘green claims’.

Along with George at Asda, the three brands are being scrutinised about whether they misrepresented their sustainability criteria. In a statement, the competition watchdog said: "Should we find these companies are using misleading eco-claims, we will not hesitate to take enforcement action - through the courts, if necessary." SIF 2022: Jonathon Porritt warns of 'massive amount of greenwashing' This is part of an ongoing investigation by the CMA launched back in 2020 looking into how products and services claiming to be 'eco-friendly' are being marketed, and whether consumers may be...

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