Hasbro proves to be a good play for Majedie's Brass

"hidden gem" games

James Baxter-Derrington
clock • 2 min read

Toy conglomerate Hasbro represents a confluence of attractive investment themes, with the business well-positioned for a post-Covid recovery while holding a strong stable of established and beloved brands, a fund manager has told Investment Week. 

Adrian Brass, manager of Majedie's US Equity Global Focus and Global Equity funds, espoused the virtues of the underappreciated stock, in particular its "hidden gem" Wizards of the Coast. The subsidiary produces the company's role-playing games, including Magic: The Gathering and Dungeons and Dragons, which hold extremely dedicated fan bases and now represents more than half its parent's profits. "[Wizards of the Coast] has been growing strongly and is a very high margin part of the business," Brass explained. "The reason we like it is because it has been stealthily growing and is now...

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