Ex-Baillie Gifford manager launches innovative investment platform Tillit

Initial launch for pre-registered customers

Anna Fedorova
clock • 2 min read
Felicia Hjertman of Tillit

Felicia Hjertman of Tillit

A new investment platform, Tillit, which offers an innovative charging structure based on customer loyalty, has launched with pre-registered customers ahead of its public launch later this year.

Founded by Felicia Hjertman, who spent more than a decade with Baillie Gifford, latterly co-managing its $2bn Japanese small-cap equity funds, the new platform aims to upend the traditional model by focusing on quality over quantity. At launch, the platform offers its customers a choice of 95 investment funds from 44 asset managers, carefully selected by industry experts according to its unique selection manifesto. The list spans a range of asset classes and management style (with 25% of the offering being passive), as well as various structures, (20% of which are investment trusts), ...

To continue reading this article...

Join Investment Week

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now


Already an Investment Week


More on Platforms

Manager of Columbia Threadneedle UK Social Bond Simon Bond, who hands over fund management responsibilities at the end of the month.

Square Mile downgrades Columbia Threadneedle UK Social Bond on Simon Bond's departure

Somerset GEM loses rating

Melanie Boulton
clock 08 June 2022 • 2 min read
Global Equity Income became the best-selling IA sector in April

ISA season boost reverses fund outflows

£553m inflows over April

Melanie Boulton
clock 06 June 2022 • 1 min read
Vanguard LifeStrategy is one of the UK's best selling fund ranges

Vanguard expands 'LifeStrategy' brand into model portfolios

MPS Classic and MPS Global

Elliot Gulliver-Needham
clock 06 June 2022 • 1 min read