Ex-Baillie Gifford manager launches innovative investment platform Tillit

Initial launch for pre-registered customers

Anna Fedorova
clock • 2 min read
Felicia Hjertman of Tillit
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Felicia Hjertman of Tillit

A new investment platform, Tillit, which offers an innovative charging structure based on customer loyalty, has launched with pre-registered customers ahead of its public launch later this year.

Founded by Felicia Hjertman, who spent more than a decade with Baillie Gifford, latterly co-managing its $2bn Japanese small-cap equity funds, the new platform aims to upend the traditional model by focusing on quality over quantity. At launch, the platform offers its customers a choice of 95 investment funds from 44 asset managers, carefully selected by industry experts according to its unique selection manifesto. The list spans a range of asset classes and management style (with 25% of the offering being passive), as well as various structures, (20% of which are investment trusts), ...

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