MAP: What are the key themes in asset management product development?

Innovation of product

Natalie Kenway
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Rob Shearman of Marketing Alpha Partners
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Rob Shearman of Marketing Alpha Partners

Marketing Alpha Partners is now able to offer clients product development support after Rob Shearman joins as partner and head of product development and strategy.

Shearman joins former colleagues and co-founders of MAP Paul Boughton and Mike Evans at the firm, working with them previously at Legg Mason. Evans and third co-founder Andrew Burchill set up MAP in 2018 to provide marketing, content and thought leadership business for asset managers, with Boughton joining as co-founder in January 2019. The trio have been busy promoting the core service offerings of the business including distribution strategy, sales impact and marketing strategy/product communications and have at least five client groups on board. Industry heavyweights team up to ...

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