ASI to rebrand UK fund range following merger

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Beth Brearley
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Standard Life Aberdeen CEO Keith Skeoch
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Standard Life Aberdeen CEO Keith Skeoch

Aberdeen Standard Investments (ASI) has made the decision to rebrand its UK funds following the merger of Aberdeen Asset Management and Standard Life.

The names of the majority of the UK funds will be prefixed with 'ASI' in place of 'Aberdeen' or 'Standard Life Investments', as of 7 August. ASI said it was making the changes alongside updates to the use of benchmarks in its fund documentation, as required by the FCA. Raft of departures from Aberdeen Standard Investments' sales team amid restructuring "The FCA has made some changes to its rules that UK funds need to comply with by 7 August," ASI said in a notice. "We have also taken the opportunity to make some other changes to the UK funds. The ASI brand was created in 2017 fo...

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