LGIM targets reluctant investors with campaign launch
Targeting cautious investors
Helena Morrissey, head of personal investing at LGIM
Legal & General Investment Management (LGIM) has launched a campaign entitled 'Own Your World' aimed at encouraging those who are reluctant to invest to take control of their finances.
LGIM said the campaign was targeting those people who are reluctant to invest or who invest an insufficient amount, especially women. Figures show nearly three-quarters of Junior ISAs are held in cash...
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