Rob Thorpe and BMO Global Asset Management's distribution and marketing teams are kicking off this year's fundraising for CASCAID with a 117-mile walk around the M25.
Last year, members of the asset management industry raised £2.2m for Cancer Research UK through many different challenges and events including mountain climbs, night walks, driving around the UK in a Robin Reliant, a 24-hour dart-a-thon, country-wide cycling and Incisive Media's Great British Pub Quiz.
This year, CASCAID will begin raising cash again in June for the Great Ormond Street Hospital (GOSH), one of the world's leading children's hospitals.
It is aiming to raise £1m initially over a one-year timeframe but if over £2m is raised like last year, they will be able to fund a new cardiac catheter lab for the hospital, as their current one is not fit for purpose.
BMO GAM's Thorpe, managing director and head of distribution for UK intermediaries, will be walking around London's 117-mile orbital route the M25 in a challenge that is expected to take five days.
He will be joined by colleagues David Logan, global head of distribution, Ross Duncton, MD and head of marketing & direct, and John Bennett, head of UK wholesale distribution.
Stewart Conway, director and head of central marketing, will be team manager supporting by car with first aid and spare kits.
Thorpe told Investment Week: "We will be tracking the M25 as closely as we can as we obviously cannot walk on it.
"The rule is we must be in acoustic distance - be able to hear it - and we have worked out a route to take us safely round based on that.
"One of the challenges will be the Queen Elizabeth II Bridge as we are not allowed to walk over that but we are looking into getting approval."
The team will start the challenge on 17 June and are aiming to walk for ten hours a day, covering 30 miles.
They are now looking for sponsorship for each of the 31 junctions. Incisive Media, the publisher of Investment Week, has already sponsored the final junction 31.