Bellpenny to launch investment robo-adviser

Consolidator wants to fill 'advice gap'

Advice firm consolidator Bellpenny is to launch a robo-advice service for investments later in the year, its marketing and acquisitions director has said.

Dominic Rose did not reveal who will deliver the service but said it will consist of an online advice service backed by telephone-based advice. Initially, clients will be able to follow a simple online process including risk profiling to make new investments, Rose said. However, the firm will look at adding pension wrapper solutions to the service further down the line, he added. The service is earmarked for launch in the second quarter of the year. Bellpenny said it is currently testing fee structures but has committed to making this a "low-cost solution".   Fill the void Be...