Fulcrum capitalises on absolute return demand with retail push

Two funds available for retail investors

Institutional manager Fulcrum Asset Management is seeking to capture retail demand for absolute return funds and multi-asset strategies by widening access to its Diversified Absolute Return and Diversified Growth funds.

The £2.5bn independent asset management firm was set up in 2004 and has mainly focused on the institutional market, with some high net worth clients. However, it is now targeting the advisory space by waiving the minimum investment for retail investors coming into the 0.8% institutional share class of the Diversified Absolute Return and Diversified Growth funds via their adviser. The group hopes to tap into strong retail demand for absolute return funds. Last month, the IA Targeted Absolute Return sector was the second bigger seller, with net retail sales of £243m. Which absolute r...