Hargreaves cuts minimum investment level as it targets lower net-worth clients

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Hargreaves Lansdown is reducing the minimum investment required to open an account from £500 to £100 in a bid to entice low-value clients.

In a revamp of its Vantage platform, the firm is also waiving a number of other fees, including probate charges, corporate action charges and the fee for transferring between accounts on the platform. "All improvements make our clients better off - either financially, through access to a better service or both," said CEO Ian Gorham. "Many improvements have been made in response to client suggestions. The varied nature of the requests we receive means we cannot accommodate them all, however we do care greatly about all our clients, and listen carefully to their feedback, identify the m...

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