Andy Murray will become the latest face of Standard Life after the group signed a three-year partnership with the Wimbledon champion.
The Scottish tennis player will wear a Standard Life logo on his playing arm for all tournaments from 23 June, the first day of Wimbledon 2014. The group hopes to benefit from Murray's social media fan base of over seven million, the worldwide TV audience and regular participation in tournaments.
Murray said of the deal: “I am very excited to be working with Standard Life. I have taken my time to find the right partner, as it was important to me to find a company that shares the same values, and also understand the demands of my sport.
"Standard Life started in Scotland, and are now operating successfully around the globe, and there are many parallels with my own career and story as a player. I am looking forward to the next three years, and hopefully beyond.”
Standard Life chief executive David Nish said: "Andy is a world-class athlete who has succeeded at the very top of his profession through a combination of strong performance and a commitment to excellence.
"These qualities, along with his dedication and ambition, are very important to Standard Life and its people."
The move comes three months after Standard Life agreed a deal to buy Ignis Asset Management
