Advice trespass fears stunting D2C platform market

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Ensuring direct-to-consumer (D2C) platforms do not stray into advice has become an "obsession" that is ultimately stunting innovation, a report has concluded.

Most providers expect a surge in the number of D2C propositions coming to market over the next ten years, according to a white paper by financial services consultants Altus entitled: ‘Bringing in the harvest: the future of D2C platforms'. However, it noted many are reportedly holding back over a "continued obsession" with the definition of advice when designing propositions. Providers eyeing the D2C market have previously voiced their concerns over straying into advice territory. The regulator is currently conducting a thematic review into the non-advised space, which the industry ...

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