The chief executive of the Financial Services Compensation Scheme (FSCS) Mark Neale has defended his organisation's multi-million pound spend on marketing, saying it will help protect the industry from detrimental consumer behaviour.
Last August, the FSCS announced an industry-funded (currently by the deposit sector) consumer awareness campaign starring Sherlock Holmes actor Benedict Cumberbatch. Neale was forced to admit in 2011...
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Data from polling company Survation