Encouraging the first-time investor

Given the complexity of Isas, it is unlikely the Government's standards alone will attract investors...

Given the complexity of Isas, it is unlikely the Government's standards alone will attract investors, says Rob Merrick The problem is the perceived and actual complexity of the beast. The possible number of Isa permutations, offering Cat and non-Cat investments within each of the three components, involving both maxi and mini formats, runs well into three figures. The outcome is far from the 'simple' savings idea originally intended, although the Government has challenged providers to aim for this ideal. It is hardly surprising therefore, that Isas have not got off to a great start. Indee...