Isa sales up 36% on 2000

Investment trust Isa purchases rose by 36% to £206.7m during the 2001/2001 tax year, according to th...

Investment trust Isa purchases rose by 36% to £206.7m during the 2001/2001 tax year, according to the AITC, compared to £152.1m in 1999/2000. The AITC's marketing review committee, which has been reviewing the latest phase of the 'its' campaign, wrote to investment trust directors last month concerning the results of its research. Overall, the campaign is working effectively and there is a strong case for continuing next year, the research showed. Conducted by independent companies Diagnostics, Opinion Leader Research and NOP, the AITC has found progress has been made in growing awarene...