Online brokers make their mark with add-on extras

By Adele Burton Online broker, SelfTrade will shortly be launching an online funds supermarket an...

By Adele Burton Online broker, SelfTrade will shortly be launching an online funds supermarket and self invested pension plan, as well as a shop front presence for clients by the year-end according to Selftrade's head of marketing Peter Boucher, (www.selftrade.com). Add-on extras such as fund supermarkets would be a key way in which online brokers would differentiate their offerings from their competitors', Boucher said. Trade price alone would not be sufficient for online stockbrokers to retain customers. The news coincides with the launch last week of SelfTrade's self-select Isa produ...