Skandia rebrands to match Old Mutual

Skandia is changing its branding and logo from blue to green to match parent company Old Mututal Grou...

Skandia is changing its branding and logo from blue to green to match parent company Old Mututal Group, of which Skandia has been part since 2006. All divisions within the Group will adopt the look, including investments, pensions, protection and the Nordic banking arm, Skandia Banken. The logo design that will be rolled out across the group is the one that is currently used for sailing sponsorships. The lower case lettering followed by a colon has been used in a blue format at Skandia Cowes Week since 2003. The new logo and green branding will be rolled out over an 18 month period, wi...