Ardevora's Lang: It took us 20 years to work out the missing piece of the puzzle

Ardevora and the psychology of investment

Natalie Kenway
clock • 6 min read

Ardevora partner Jeremy Lang tells Natalie Kenway why avoiding underperformers is more important than picking winners, and why it took him two decades to create a fully-formed investment process.

To continue reading this article...

Join Investment Week today

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on Investment

Partner Insight: Agentic AI and alpha - Where the AI edge really lies

Partner Insight: Agentic AI and alpha - Where the AI edge really lies

Robeco
clock 02 September 2026 • 9 min read
Lexolent's Nick Rowles-Davies: How to access diversification potential of litigation finance

Lexolent's Nick Rowles-Davies: How to access diversification potential of litigation finance

Beyond private markets

Nick Rowles-Davies
clock 28 August 2026 • 4 min read
Young investors trust AI more than TV or social media

Young investors trust AI more than TV or social media

73% know AI can provide inaccurate information

Sophia Panayi
clock 27 August 2026 • 5 min read
Trustpilot