Jasper's vision

THE BIG INTERVIEW

J.P. Morgan's head of UK retail sales Jasper Berens talks about the importance of educating IFAs, his plans to snatch market share from Invesco Perpetual, and what he would do if he were head of the FSA

Jasper Berens, J.P. Morgan’s head of UK retail sales, plans to take the group’s market share to dizzy heights over the next five years. His aim is to become a serious rival to M&G and Invesco Perpetual, two houses consistently topping the charts in terms of performance and assets under management. Berens was responsible for wholesale and discretionary sales until five years ago, when he was given control of JPM’s relationships with financial advisers in the retail market. “When I took over the team, in terms of our market share position we were nineteenth on Cofunds and FundsNetwork...