Online fund supermarkets offer three main types of tools, business process improvement tools, pre and post-sale advice support tools, and management information tools
Back in the summer of 2000 the world was witnessing the tail end of dotcom mania. The consensus view of the day was that e-business was set to change the world. Advisers typically viewed the net with a mixture of fear and hostility, not least since one of the buzz words of the day was disintermediation. In those heady times, we launched an online fund supermarket catering for the needs of advisers and their clients. We were soon joined by many other supermarket service providers. Unlike supermarkets aimed solely at the consumer, platform businesses catering for the business-to-business ...
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