Prudential UK is to launch a product into the private medical insurance (PMI) market. The insurer h...
Prudential UK is to launch a product into the private medical insurance (PMI) market. The insurer has teamed up with Discovery Health, a leading PMI provider in South Africa, to form the new insurance arm PruHealth. A product launch is planned for the first quarter next year. Although details of the new offering will not be available until 2005, PruHealth said premiums would be linked to evidence of policyholders leading a healthier lifestyle. Partnership deals with fitness networks Cannons and Holmes Place have been confirmed, suggesting regular gym goers will be rewarded for their effo...
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