The power of social media: A game-changer for asset managers?

How are fund houses embracing socal media?

Asset managers' implementation of digitisation has been described as "small steps, not giant leaps" in a recent report, but social media could be the exception.

While there was "ample" recognition among asset managers of the need for digitisation, the Digitisation of asset and wealth management: promise and pitfall report by CREATE Research said there was "a deeply ingrained scepticism" about untried and untested tools. But social media was the most used digital innovation, with 54% of the 458 asset and wealth managers surveyed saying they had adopted a social media strategy, largely because it required very little disruption to their existing business models.  Woodford's flagship fund tops sector as it hits three-year anniversary And it i...